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Tahoe Adventure Company Recognized

It's Not Easy Being Green

New regional awards program raises the bar for business
Published: December 14, 2009
by Beth Ingalls

Keep Sierra Green Businesses of 2009
Placer County
Granlibakken Conference Center & Lodge
Tahoe Mountain Sports
Tahoe Adventure Company
Integrated Environmental Restoration Services

Incline Village
Hyatt Regency Lake Tahoe Resort and Casino
Law Office of Lara Pearson
EV Village
The Potlatch
Soli Real Estate
The Tahoe Center for Environmental Sciences

Nevada County
GreenSmart Truckee's Cedar House Sport Hotel was the setting for the first annual Keep the Sierra Green (KSG) Exemplary Business Awards for 2009. Born out of a shared vision and collaborative partnership between Truckee's Recycling Coordinator Nichole Dorr and Incline Village General Improvement District's (IVGID) Resource Conservationist Madonna Dunbar, KSG recognizes businesses focused on ecological and economic practices in the north central Sierra and foothills. The program has grown into a partnership between the Town of Truckee, IVGID, Nevada County Recycles, Placer County, the North Lake Tahoe Chamber of Commerce and the Sierra Green Building Association.

Any business located within the town of Truckee, eastern Placer County, Nevada County, Incline Village or Crystal Bay may participate in the regional program, but the annual award goes only to businesses that score highest on an eight-page application. The form is no walk in the park. To qualify as a Keep Sierra Green business, applicants are required to recycle, develop energy, pollution and water conservation programs, define how company purchasing practices are eco-minded, create employee awareness procedures, and complete energy and waste audits. The form also awards points for voluntary programs as well.

Lynne Cody, Nevada County recycling technician, opened up the ceremony by declaring, "We want to set the bar really high and all of you are the first to be recognized...you are the true green leaders in your communities."

As attendees noshed and tension built among the applicants awaiting the announcements, Eli Meyer, president of the Sierra Green Building Association, reminded the crowd that the Keep the Sierra Green program is "not about greenwashing it's about setting a benchmark for people in the community." 'Greenwashing' occurs when companies pose as friends of the environment, but their actual practices and products don't match up to their claims. Kym Fabel, manager of the North Lake Tahoe Chamber of Commerce added, "All kinds of people and businesses are looking to be green. Green is big."

Visitors Love To Adventure With Us

"Thanks for the kayak and sail package. Me and my friends had a wonderful time. Loved every bit of it, including the lunch. Our trip started with kayaking and though all of my friends were doing it for the first time, everyone could do it easily and our guide, Sean was really cool. Sean allowed us to have fun the way we wanted to and never rushed us. I would highly recommend this to my friends." Ben C.

Kayak Sail Package

"Sophia was our guide and we absolutely loved the experience! She was kind, knowledgeable, friendly and obviously skilled with a kayak. She also snapped this great photo of our group." -Ashley B.

Water Adventures

"My husband, 15-year-old daughter, and I booked the Friday, December 28 sunset snowshoe tour with Tahoe Adventure Company. It took a while to confirm but once I spoke with Katie we were all set. We were a bit nervous for the tour as the day was a dark 20 degrees with howling winds. We met our guides 30 minute late, but they were kind and patient with us. Once we got geared up and hiked the icy road under the freeway, then we were off. The Pacific trail was in deep snow and out of the wind. We were comfortable the whole time. Our guide spoke about the terrain and glaciers that formed the area. Michelle took some awesome photos of us with the mountain peaks at sunset. All in all, it was a beautiful experience." -Trip Advisor Review

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Tahoe Adventure Company Recognized

Tahoe Adventure Company Recognized

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